A/B testing
A/B tests judged on money, not clicks.
I find what is worth testing, design the variants, set up the test and read the result in revenue. You get a clear answer: what won, by how much and what it is worth per year.
Is this for you?
A good fit if…
- You have enough traffic to test but no one to plan and design the tests
- Your tests often end flat or with results nobody trusts
- You want test results translated into money your team can act on
What you get
What’s included
Research
Analytics, recordings, surveys and ad data turned into a list of problems worth solving.
Hypotheses
Each test written as: change, expected effect, why, and the metric that decides it.
Prioritization
A roadmap ordered by how much each test can move revenue and how hard it is to ship.
Variant design
The variant screens, designed and ready to build or built by me.
Test setup review
Sample size, duration, primary metric and guardrails checked before launch.
Revenue readout
Lift, confidence and the yearly value of the result, plus what to test next.
How it works
Four steps, one person
Research
I find where your funnel loses people and money.
Roadmap
A prioritized list of tests with clear hypotheses.
Run
Variants designed and launched, one test at a time or in parallel.
Readout
Results in revenue, and the next test based on what the result showed.
FAQ
Questions about a/b testing
How much traffic do I need to A/B test?
Enough to reach a clear result in a few weeks. As a rough guide, a few hundred conversions per variant. With less traffic I focus on bigger changes or research instead.
Which tool do you use?
The one you already have. I have worked with common testing tools and with server-side splits set up by developers.
How long does a test run?
At least two full weeks, so weekdays and weekends are both included, and until the result is clear.
What does the readout include?
The winner, the lift on the primary metric, the guardrail metrics, the yearly revenue impact and what I would test next.
Read more
Related articles
How to calculate the revenue impact of an A/B test
The simple formula for turning an A/B test win into yearly revenue, using revenue per visitor (value per session), plus the five mistakes that inflate the number.
Read articleCRO audit checklist: 25 checks for a landing page
A 25-point CRO audit checklist for landing pages: message match, clarity, trust, forms, mobile, speed and tracking, and what to test first.
Read articleAd-to-landing page message match: what it is and how to test it
Message match means your landing page continues the ad people clicked. How to check it, fix it and A/B test it, from the headline to the first action.
Read articleOther services: Landing page design · Funnel design · Ad creatives
Let’s talk
Let’s make your next test a winner.
Tell me about your funnel. I’ll point out quick wins, tell you what I’d test first, and say honestly whether I’m the right fit.