CRO designer for DTC brands
CRO for DTC brands that live on paid social.
I work with direct-to-consumer brands that grow through paid social. I design the ads and the landing pages behind them, test offers and subscription options, and keep a testing program running so every month brings a new winner or a clear lesson.
Added yearly revenue from A/B tests I designed
A/B tests designed, from hypothesis to readout
Designing for A/B tests in-house, at an agency and freelance
CXL certified: Conversion Optimization and Ecommerce Marketing
Sound familiar?
A good fit if…
- Your ads work, but the landing page doesn’t keep the ad’s promise
- You send all traffic to the homepage or one product page
- You want to test offers, bundles and subscriptions without guessing
- Your creative and landing page teams don’t talk to each other
What I do
From the ad to the readout, one person
Ad creatives
Static, UGC-style and video ads built around angles from customer reviews and research.
Landing & advertorial pages
Pages matched to each ad angle: listicles, advertorials, comparison and offer pages.
Offers & subscriptions
Bundles, subscription options and offer layouts designed to raise order value without hurting trust.
A/B testing
Angle, page and offer tests, judged on revenue per visitor with refunds and cancellations as guardrails.
Analysis
Ad and page data read together, so you know which angle and which page earn the most per click.
Planning the test program
A roadmap that links creative angles to page tests, with clear briefs and a monthly readout.
How I run it
A testing program, not one-off redesigns
Research
I go through your analytics, recordings, ads, reviews and competitors and find where the money leaks.
Plan & prioritize
Every idea becomes a hypothesis, scored for impact, evidence and effort, in one roadmap.
Design & build
Ads, pages and variants designed, and built by me or handed to your developers.
Test & analyze
Tests run to a planned sample, and every result is read in revenue, with the next test lined up.
What I measure
FAQ
Questions about CRO for dtc brands
Do you design both the ads and the landing pages?
Yes, and that’s the point. When one person designs both, the page repeats the ad’s promise and visuals, and the click feels like the next step.
Which page types do you design for DTC?
Offer pages, product landing pages, listicles and advertorials, comparison pages and post-purchase upsells.
How do you test offers and subscriptions?
As A/B tests judged on revenue per visitor, with refunds, cancellations and repeat orders as guardrails, so a short-term win doesn’t cost you later.
Do you run our ad accounts?
No. I design the ads, the pages and the test plan, and work with whoever runs your media buying.
Read more
Related articles
Ad-to-landing page message match: what it is and how to test it
Message match means your landing page continues the ad people clicked. How to check it, fix it and A/B test it, from the headline to the first action.
Read articleHow to test Meta ad creatives (and match them to landing pages)
How I test Meta ad creatives: angles before variations, a clean setup, the metrics that matter, creative fatigue, and a matched landing page per angle.
Read articleWhat to put above the fold on a landing page
The five things a landing page’s first screen needs: headline, subhead, visual, first action and proof. Plus the mobile first screen and common mistakes.
Read articleAlso: CRO for Ecommerce & Shopify · Lead generation · SaaS & B2B
Let’s talk
Let’s make your next test a winner.
Tell me about your funnel. I’ll point out quick wins, tell you what I’d test first, and say honestly whether I’m the right fit.