CRO designer for Ecommerce & Shopify

CRO for ecommerce and Shopify stores.

I help ecommerce brands turn more of their traffic into orders. I design the ads, the product and landing pages and the checkout, then plan, run and analyze the A/B tests that prove what earns more per visitor.

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$16M+

Added yearly revenue from A/B tests I designed

300+

A/B tests designed, from hypothesis to readout

6+ yrs

Designing for A/B tests in-house, at an agency and freelance

2×

CXL certified: Conversion Optimization and Ecommerce Marketing

Sound familiar?

A good fit if…

You spend on Meta, Google or TikTok ads, but most visitors leave the product page without adding to cart
Your conversion rate is fine, but average order value and revenue per visitor are flat
Mobile shoppers drop off between the cart and the payment step
You have ideas for tests but nobody to prioritize, design and read them

What I do

From the ad to the readout, one person

Ad creatives

Static and video ads for Meta and TikTok, each built around one promise the product page can keep.

Product & landing pages

Product pages, collection pages and offer landing pages, from wireframe to a live page or a clean Shopify hand-off.

Checkout & cart

Cart, upsells, bundles and mobile checkout steps designed to lose fewer people and raise order value.

A/B testing

Variants designed and launched in the testing tool you use, judged on revenue per visitor, not clicks.

Analysis

GA4, Shopify reports and session recordings turned into clear problems, and every test read in yearly revenue.

Planning the test program

A prioritized roadmap, hypotheses, test briefs and a calendar, so tests keep shipping every month.

How I run it

A testing program, not one-off redesigns

Research
I go through your analytics, recordings, ads, reviews and competitors and find where the money leaks.
Plan & prioritize
Every idea becomes a hypothesis, scored for impact, evidence and effort, in one roadmap.
Design & build
Ads, pages and variants designed, and built by me or handed to your developers.
Test & analyze
Tests run to a planned sample, and every result is read in revenue, with the next test lined up.

What I measure

Revenue per visitorAdd-to-cart rateAverage order valueCheckout completionRefund and return rate (guardrail)

See it in practiceSee a redesign: a coffee subscription page built around the comparison the ad started

FAQ

Questions about CRO for ecommerce

Do you work with Shopify?

Yes. I design for Shopify themes and page builders, and I can hand over files your developer can build or build simple pages myself.

What do you usually test first on an ecommerce store?

The pages with the most paid traffic and the biggest drop-off, usually the product page above the fold, the offer and the mobile cart. I rank ideas by expected impact, evidence and effort before anything gets designed.

Which metric do you judge ecommerce tests on?

Revenue per visitor, because it combines conversion rate and order value. I watch refunds and returns as a guardrail, so a test can’t win by selling things people send back.

Can you also design the ads?

Yes. I design ads and the pages they send people to together, so the click feels like the next step.

A/B testing7 min read