Ad creatives
Ads that make a promise the page can keep.
I design static and video ads around one clear promise each, and pair every angle with a landing page that continues it. Better match between ad and page means paid clicks are worth more.
Is this for you?
A good fit if…
- Your creatives are fatiguing and you need new angles, not just new colors
- Your ads and landing pages were made by different people and it shows
- You want ads designed with the landing page and the test plan in mind
What you get
What’s included
Angles
A short list of promises to test, from customer research and your best-performing ads.
Static ads
Feed and story formats, in several styles per angle: UGC-style, product, comparison, social proof.
Video ads
Short video ads with a strong first second and on-screen text that works without sound.
Matched pages
Each angle paired with a landing page that repeats the promise and the visual.
Test structure
How to test angles first and variations second, and which metrics to judge them on.
Iteration
New rounds based on what won, not on what looked good in review.
How it works
Four steps, one person
Research
Your audience, current ads and what competitors run.
Angles & design
Ads per angle, each with its matched page.
Launch
Ads go live in a clean test structure.
Learn
I keep the winners and design the next round from them.
FAQ
Questions about ad creatives
Which platforms do you design ads for?
Mostly Meta (Facebook and Instagram) and TikTok, in feed and story formats, static and video.
Do you run the ad campaigns?
No. I design the ads, the matched pages and the test structure, and work with whoever runs your media buying.
Why design the ad and the landing page together?
Because the page has to continue the ad’s promise. When both come from one person, the click feels like the next step and more people convert.
How many ads do I get?
It depends on the scope. A typical round is a few angles with several variations each, plus their matched pages.
Read more
Related articles
How to test Meta ad creatives (and match them to landing pages)
How I test Meta ad creatives: angles before variations, a clean setup, the metrics that matter, creative fatigue, and a matched landing page per angle.
Read articleAd-to-landing page message match: what it is and how to test it
Message match means your landing page continues the ad people clicked. How to check it, fix it and A/B test it, from the headline to the first action.
Read articleLanding page vs homepage: where should paid traffic go?
Why sending paid ads to your homepage leaks money, when a homepage is fine, a side-by-side comparison, and how to A/B test a landing page against it.
Read articleOther services: Landing page design · Funnel design · A/B testing
Let’s talk
Let’s make your next test a winner.
Tell me about your funnel. I’ll point out quick wins, tell you what I’d test first, and say honestly whether I’m the right fit.