CRO designer for Lead generation
CRO for lead generation that sales actually wants.
I design and test the path from ad to qualified lead: the ad, the landing page, the quiz or multi-step form and the thank-you page. I judge every change on lead value and lead quality, not only on how many forms get submitted.
Added yearly revenue from A/B tests I designed
A/B tests designed, from hypothesis to readout
Designing for A/B tests in-house, at an agency and freelance
CXL certified: Conversion Optimization and Ecommerce Marketing
Sound familiar?
A good fit if…
- You pay per lead or per call and want more of them for the same budget
- Your form gets started but not finished, especially on mobile
- Sales says lead quality dropped after a change that “won”
- You run many campaigns and need one person to keep the funnel tested and organized
What I do
From the ad to the readout, one person
Ad creatives
Ads that set the right expectation, so the people who click are the people sales wants.
Landing pages
Pages that continue the ad’s promise and make the first step feel easy.
Quiz funnels & lead forms
Multi-step forms and quizzes designed question by question, with the first step built to keep people going.
A/B testing
Tests on pages and forms, judged on value per session and lead quality, with sales outcomes as guardrails.
Analysis
Step-by-step drop-off, lead quality by source and test readouts in money per month and per year.
Planning the test program
A roadmap across campaigns and funnels, with hypotheses, priorities and a test calendar the whole team can follow.
How I run it
A testing program, not one-off redesigns
Research
I go through your analytics, recordings, ads, reviews and competitors and find where the money leaks.
Plan & prioritize
Every idea becomes a hypothesis, scored for impact, evidence and effort, in one roadmap.
Design & build
Ads, pages and variants designed, and built by me or handed to your developers.
Test & analyze
Tests run to a planned sample, and every result is read in revenue, with the next test lined up.
What I measure
FAQ
Questions about CRO for lead generation
What kind of lead generation businesses is this for?
Businesses that buy traffic and sell through forms or calls, such as insurance, home services, solar and B2B services.
Is a multi-step form always better?
No. It often helps when the first question is easy and relevant, but I decide with an A/B test, judged on completed and qualified leads.
How do you measure lead quality in a test?
I follow leads past the form: contact rate, sales outcome or value per lead, depending on what your CRM or call data shows. A variant that brings more but worse leads doesn’t win.
Can you work with our funnel builder or CRM?
Yes. I design for the tools you already use and work with whoever owns the tracking.
Read more
Related articles
Multi-step vs single-step forms: which converts better?
When a multi-step form beats a single-page form, when it backfires, and how to design and test one. With an example of how to split a 9-field quote form into steps.
Read articleQuiz funnel design: how to build a quiz that converts
How to design a quiz funnel that converts: the first question, progress, how many questions, where to ask for contact details, the result page and testing.
Read articleInsurance lead generation landing pages: what actually converts
What converts on insurance lead gen landing pages: eligibility-first questions, trust near the action, honest copy, call vs form, and value per session.
Read articleAlso: CRO for Ecommerce & Shopify · SaaS & B2B · DTC brands
Let’s talk
Let’s make your next test a winner.
Tell me about your funnel. I’ll point out quick wins, tell you what I’d test first, and say honestly whether I’m the right fit.