Website design

Websites designed to sell, built in weeks.

I design and build complete websites that say what you sell in one line, show proof early and lead visitors to one next step. Strategy, copy, design, code, SEO and analytics, all from one person, live in two to four weeks.

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Is this for you?

A good fit if…

Your website looks dated and doesn’t explain what you sell in the first few seconds
People visit, look around and leave without buying, booking or getting in touch
You want one person to handle copy, design, build, SEO and analytics instead of managing four

What you get

What’s included

Strategy & story

What you sell, who it’s for and why it’s better, turned into one clear promise and a page structure that goes from problem to proof to action.

Copy

Headlines, sections and buttons written for your buyers, with real proof instead of claims nobody believes.

Design

Mobile-first screens with strong contrast and a clear hierarchy, in a look that fits your brand.

Build

A fast, live website on your domain, built by me and easy to update and test later.

SEO basics

Clean titles and descriptions, structured data, a sitemap, fast pages and a blog or guides section if you need one.

Analytics

Analytics and conversion tracking from day one, behind a consent banner, so you can see what brings customers.

How it works

Four steps, one person

Audit
I go through your current site, your data and your competitors and write down what holds the site back.
Story & wireframe
One promise, the page structure and the copy, agreed before any design.
Design & build
Real screens on desktop and mobile, then a live site you can click through before launch.
Launch & measure
The site goes live with tracking in place, and I show you what to improve or test next.

Proof

Recent website work

Before and after, with what I changed and why.

Before

After

Full websiteDigital product

3 wksFull site, brief to launch

Salon Profit Lab website

A dated template with a stock photo and a pale “Learn more” button, rebuilt as a site that shows the calculator working, says the price up front and tells one story from problem to purchase.

Read case study

Before

After

Full websiteLead generation

2 wksFull site, brief to launch

SEO consultant website

A photo slider with a generic all-caps headline, rebuilt as a site that says what she does in one line, shows real results on the first screen and walks visitors to one call to action.

+10%Revenue per visitor

Soy candle homepage

A slider and long text rebuilt around one promise, a scent strength scale, bestsellers and a 3-or-6 candle shipping nudge. It won a 4-week A/B test: +10% revenue per visitor, 12% lower bounce rate.

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I came to George with a site that explained the product but didn’t sell it. He dug into the details first, walked me through his idea quickly and clearly, and delivered a site that’s spot-on. Salon owners now see exactly what they get before they scroll. Thanks for bringing it to life.

George started with a detailed analysis of my old site before touching a single pixel. Within days he came back with a clear idea of what to change and why, and the new site nailed it. It finally looks like the work I actually do. I’d highly recommend George for any CRO or website project!

FAQ

Questions about website design

How long does a website take?

Usually two to four weeks from the first call to launch, depending on the number of pages and how much copy needs to be written. The Salon Profit Lab site took 3 weeks and the SEO consultant site took 2.

Do you write the copy too?

Yes. The words decide most of what a visitor understands, so copy is part of the job. I write it with you, using what you know about your customers.

Which platforms do you build on?

I build fast custom sites that go live on your domain. If you already run Shopify, Webflow or WordPress, I design for that platform and build what it allows.

Will a redesign hurt my Google rankings?

Not if it’s done carefully. I keep the pages and content that already rank, redirect every URL that changes and check the site in Search Console after launch.

What happens after launch?

You get a site you can update, analytics that show what works and a short list of what I would test first. I can stay on to run those tests.

Landing pages7 min read

Landing page redesign: a step-by-step process

The 8-step process I use to redesign a landing page: audit, find leaks, match the ad, structure, mobile-first design, build, A/B test, read it in revenue.

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Landing pages4 min read

What to put above the fold on a landing page

The five things a landing page’s first screen needs: headline, subhead, visual, first action and proof. Plus the mobile first screen and common mistakes.

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CRO4 min read