How much does a website redesign cost in 2026?
Short answer
A small business website redesign usually costs $1,000 to $5,000 with a freelance designer and $5,000 to $15,000 with a small agency. Larger agency projects with research, copy and many page types run $15,000 to $40,000 and more. The price depends on the number of pages, who writes the copy, how custom the design is, who builds the site and whether anyone checks that the new site brings more leads or sales.
Key takeaways
- Freelancers: about $1,000 to $5,000 for a 5 to 10 page small business site.
- Small agencies: about $5,000 to $15,000. Larger agencies: $15,000 to $40,000+ for a 10 to 20 page site.
- Hourly rates run about $30 to $150 for freelancers and $100 to $250 for agencies.
- The biggest price drivers are pages, copy, custom design, the build and content moving over from the old site.
- Judge a redesign by what it earns. A prettier site that brings the same number of leads was an expensive repaint.
Website redesign prices at a glance
A redesign can cost a few hundred dollars or more than $40,000, and most of the gap comes from what is included. Here are the typical 2026 ranges for a small business site:
| Who does it | Typical price | What you usually get | Best for |
|---|---|---|---|
| You, on a website builder | $0 to $300 plus a monthly plan | A template, your own copy and photos | A very small budget and time to do it yourself |
| Freelancer, template | $500 to $1,500 | Your brand and content put into a theme | A simple site that only needs a fresh look |
| Freelancer, custom design | $1,500 to $5,000 | Original layouts for 5 to 10 pages, often from your copy | Most small businesses |
| Small agency | $5,000 to $15,000 | Discovery, wireframes, design, copy and build | Businesses that want a team and a plan |
| Established agency | $15,000 to $40,000+ | Research, brand work, a design system and many page types | Larger sites and bigger marketing teams |
These ranges come from published 2026 pricing guides. we.inc puts freelance design at $1,000 to $5,000 for a 5 to 10 page site and agencies at $5,000 to $30,000+. Cindaro lists $1,500 to $4,000 for a small business redesign with a freelancer and $5,000 to $15,000+ with an agency. Clique Studios, an agency, budgets $15,000 to $40,000 for a 10 to 20 page small business site. Clutch reports that most web projects on its platform cost under $10,000.
What each price actually buys
Two redesign quotes at very different prices are often two different jobs. Before you compare them, check what each one includes.
- Under $1,500: usually your content moved into a new template. It looks newer, but the structure, the message and the path to a call or a sale stay the same.
- $1,500 to $5,000: a custom design for your main pages. Copy is often still yours to write, and testing is rarely part of it.
- $5,000 to $15,000: research before design, new copy, wireframes, a custom build and usually more pages and revision rounds.
- $15,000 and up: brand work, a design system, many page templates, integrations and a bigger team.
What drives the price of a redesign
- Number of pages. A 5 page site and a 25 page site are different projects. Count the pages that need a new layout, not the ones that reuse one.
- Copy. New copy takes as long as the design, and it decides whether visitors understand what you sell. Ask if it is included.
- Template or custom design. A theme with your colors costs a fraction of original layouts built around your buyers.
- Who builds it and on what. A site builder, a CMS or a custom-coded site all cost differently, and so does the speed of the result.
- Moving content over. Old blog posts, product pages and redirects take time. Without redirects you can lose the search traffic you already have.
- Forms, booking and integrations. Contact forms, calendars, CRM and analytics add hours, and they are how you measure the result.
- Testing after launch. Checking whether the new site brings more leads or sales than the old one is extra work, and it is the part that proves the redesign paid off.
Hourly rates for web designers
Some designers quote by the hour. we.inc reports $30 to $150 an hour for freelance web designers and $100 to $250 for agencies. Cindaro puts many freelancers and overseas teams at $25 to $60 an hour and U.S. agencies at $100 to $250 or more.
A fixed price for the whole project is usually easier to compare. You know the total, and the designer carries the risk of the work taking longer.
The better question: what will the new site earn?
A redesign that only changes how the site looks rarely pays for itself. One that changes what visitors understand and what they do next can pay for itself many times. Say your site brings 2,000 visitors a month and 1.5% of them get in touch. That is 30 enquiries. If the new site gets 2% to get in touch, you get 40, every month, from the same traffic.
That is how I approach a redesign. For a digital product, I rebuilt a dated template site into one that shows the product working, says the price up front and tells one story from problem to purchase, from brief to launch in 3 weeks. For an SEO consultant, I rebuilt a photo slider homepage into a site that says what she does in one line and shows real results on the first screen, in 2 weeks. When a redesign goes into an A/B test, the result is a number: a store homepage rebuilt around one promise won with +10% revenue per visitor.
“He’s one of those rare people that can visualize and express CRO principles with solid design.”
What to ask before you hire someone to redesign your site
- What is the goal, in numbers? More calls, more bookings or more sales. A redesign without a goal ends with a site that only looks different.
- Is the copy included? If not, who writes it, and when is it due?
- How many pages get a new design? Get the list in writing.
- Who builds it, and how fast will it load? Ask to see the speed of a site they built.
- What happens to my old pages and search traffic? The answer should include redirects.
- How will we know it worked? The best answer compares leads or sales before and after, or tests the new pages against the old ones.
Which option is right for you?
- Tiny budget, a simple brochure site: a builder template or a freelancer under $1,500 is enough.
- Your site should bring in leads or sales: pay for research, copy and a custom design. An experienced freelancer who works on conversion usually gives you the most for the money here.
- A large site, many page types, a big team: an agency makes sense.
To compare the bigger choice, read CRO agency vs freelance CRO consultant, and for single pages see how much landing page design costs.
Hire me to redesign your website
I redesign and build websites for small businesses: research, copy, design and a fast custom-coded build, planned around getting more enquiries or sales, and measured after launch. After a short call you get one fixed quote, with nothing hidden. See my website design services →
FAQ
Is $2,000 a good price for a website redesign?
For a small business site of about 5 pages from a freelancer, it sits in the normal range. Check what it includes: copy, how many pages get a new design, the build, moving content and redirects. If those are all extra, the real price is higher.
How long does a website redesign take?
About 2 to 6 weeks with a freelancer for a small site, and 1 to 3 months or more with an agency. Copy and feedback rounds usually take longer than the design itself.
Should I redesign my website or start from scratch?
If the site brings visitors but few enquiries, the problem is usually the message and the structure, not the code. A redesign that starts from what your buyers need to see fixes that, whatever it is built on.
Will a redesign hurt my Google rankings?
It can if URLs change without redirects or content gets cut. Keep the pages that rank, redirect every old URL that changes, and check Search Console in the weeks after launch.
Should I pay hourly or a fixed price?
A fixed price for an agreed list of pages is easier to budget and compare. Hourly makes more sense for small ongoing changes after launch.
Sources
I’m George (Djordje) Peric, a CRO designer, CXL certified in Conversion Optimization and Ecommerce Marketing. I design websites, landing pages, funnels and ads, and A/B test them.