The idea
Most people expect non-alcoholic wine to taste like grape juice. The ad plays with that doubt in a POV format, “the moment you realized NA wine could be this good”, with an elegant, real-life scene instead of a product shot. The landing page then answers the doubt directly: made from real wine, made for meals, low in sugar.
The ad
- POV hook: “The moment you realized NA wine could be this good”
- A lifestyle video with a confident, real moment instead of a bottle shot
- Built for sound-off viewing, with the message in the first frame
The landing page
- A discount code bar (15% off) at the top of the page
- An image carousel of the wine at the table
- 3,620+ reviews right above the headline
- Headline “The Non-Alcoholic Wine You’ll Truly Enjoy Drinking.”
- Benefits that answer the taste doubt, and the code repeated next to the button
Why it works
The decisions that make the ad and the page work as one.
Lead with the doubt
The ad names what people already think about NA wine, which makes them stop and watch.
Answer it on the page
“Crafted from real California wine, not just grape juice” is the first benefit, because it is the first question.
One offer, repeated
The same 15% code appears in the top bar and next to the button, so nobody has to scroll back for it.
Let’s talk
Let’s make your next test a winner.
Tell me about your funnel. I’ll point out quick wins, tell you what I’d test first, and say honestly whether I’m the right fit.