The idea
Matcha buyers want two things: the energy without the coffee jitters, and an easy way to start. The ad shows the product and the drink with three benefits. The landing page makes starting easy: one starter kit, a free tumbler, three flavors and the price, all before the first scroll.
The ad
- The product box and the finished iced drink in one shot
- Three benefit pills: energy, antioxidants, focus and calm
- Brand colors carried through the whole frame
The landing page
- A “free tumbler with purchase” bar and a “Shop now” button in the header
- Headline “The Perfect Matcha Starter Kit” over a full-bleed product photo
- The free gift and the three flavors in one short paragraph
- A price button with the old price crossed out
- A “Free tumbler” badge and a customer review right below
Why it works
The decisions that make the ad and the page work as one.
Make starting easy
A starter kit with a gift answers “where do I begin?” for first-time buyers.
Price on the first screen
Showing the price and the saving up front filters out the wrong clicks and reassures the right ones.
Same look as the ad
The green palette and the product carry over, so the page feels like the ad continued.
Let’s talk
Let’s make your next test a winner.
Tell me about your funnel. I’ll point out quick wins, tell you what I’d test first, and say honestly whether I’m the right fit.